Many photographers are still retouching manually in Adobe Photoshop or Lightroom. Retouching technology hasn’t kept up with the need. digital), and the amount of retouching has gone through the roof. Couple that with delivering far more photos than we used to (film vs. Clients often get digital files, and there is pressure to make every shot look great. However, today we don’t have that luxury. In the old days, we would tell customers that we would retouch the photos that they order for prints. For a photographer, that means way more retouching than we used to do. It’s a harsh dichotomy that portrait photographers have to deal with today: Every photo people see in the media are heavily retouched, so they expect the same for every picture they see of themselves. Years ago, most of the ON1 customers were professional portrait photographers looking for ways to enhance their digital photos.īeing so close to the portrait industry, I have long heard the horror stories of staying up past midnight retouching photos for the next day’s sales session. I’ve always had a soft spot for portrait photographers when I’m designing features for our apps. My wife and I still operate a studio focused on children and families. Long before I started to work in the industry, I was a portrait and wedding photographer. Very soon, you will see a totally new portrait editing workflow that will knock your socks off! So, how did we get here? VP of Product, Dan Harlacher shares the story. 9/21/20 Update: ON1 Portrait AI is available now!
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